用户行为驱动的网页布局自动调整的研究
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引用本文:牛永洁,张成.用户行为驱动的网页布局自动调整的研究[J].计算技术与自动化,2011,(1):110-113
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作者单位
牛永洁,张成 (1.延安大学 计算中心陕西 延安7160002.延安大学 网络中心陕西 延安716000) 
中文摘要:在传统的Web网站中,网页的布局往往由网页制作人员安排并很少变化。为了更好的为网络用户提供服务,提出通过对Web日志的数据清洗,识别出每个用户在一个会话期内访问的页面,依据网页内容在逻辑上的关系和用户经常访问的页面,得到用户对网页内容的兴趣度矩阵及各子项目的兴趣度矩阵。对网络用户根据兴趣度矩阵进行层次化的分类,得到每个用户所属的类别。当用户访问网站时,根据该用户所属的类别进行网页布局的自动调整,让用户能够方便、快捷地访问到自己感兴趣的页面。这样能够给每个用户提供更加个性化、柔软的服务,增加网站的服务效果和用户对于网站的信赖,避免用户迷失在海量数据中。
中文关键词:用户行为  Web 挖掘  分类  兴趣度  网页布局
 
User Behavior-driven Automatic Adjustment of Page Layout
Abstract:In a traditional Web site, the page layout was often arranged by the web production staff, and very few changes.In order to better provide services for network users, the datum of Web log were cleaned, each user to access a page during a session was identified, according to the logical relationship of web content and pages which were frequently visited to get interest matrix about content and the sub-item. Web users were hierarchical classified by these matrices.When users visited the Web site, page layout was automatic adjusted by the categories of the users. Users can quickly and easily access interesting pages.This will give each user more personalized, flexible services,service performance of site and trust of user were increased to prevent the user lost in the mass data.
keywords:user behavior  Web mining  classification  interesting degree  page layout
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