| Abstract:With improvements of electrification levels and spread of social informatization, the traditional electric power marketing informatization began to be shock.Based on situation analysis, it denotes that the traditional electric power marketing informatization needs to transform.As a cutting approach on marketing, customer portraits have been spread to many application areas.In this paper, the study about model establishment, data sources, key technologies and application scenarios has been done.The complete electricity power customer portrait involves the customer label, value demand and service strategy, implemented by key technology.And application scenarios of electricity power customers with derivatives field are explored.By exploring the application study of electric power customer portraits for electric power marketing informatization, it lays a good foundation on the customer insight, improvements of electricity power service and quality, enhancement of customer satisfaction. |
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